Newspaper Next, API’s ground-breaking initiative, gave the newspaper industry a strategic framework to create a viable future by transforming itself, building new audiences and developing new revenue streams while maximizing core products.
Get ready for the next call to action: Newspaper Next (N²) “2.0,” which offers additional strategic concepts and practical guidance to help the industry make the leap beyond “newspaper companies.”
The good news is that opportunities abound, but to capitalize on them, a newspaper company must reach far beyond the limits of newspapers and news.
Tuesday, March 4, 2008
"Newspaper Next" workshop
The American Press Institute is offering a "Newspaper Next 2.0" workshop March 28 in Madison, Wis. Excerpt:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment