Newspaper.com managers, take a lesson. If you do not have a breaking news blog ready to go on your website, get started on building one. Today. The blog is the ideal format to deliver information in a breaking news situation. There's no reason to continue relying on traditional newspaper narrative formats online when editors could better serve their readers with the far more online-friendly blog format.
... The readers in your community will come to see your paper's home page as the place to go for a friendly, authoritative voice that provides the very latest news about their community.
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